Retweet this blog to find out how clever your friends and business associates are. You’ll be amazed at what you end up seeing that you didn’t see before. This includes the data we’re unconsciously screening out as well as different sources of data to counterbalance what we expect to see. Give science another 50 years and who knows what our brains will be doing! For now, we can become more aware of how our brain works, then pause from time to time to consider what we’re missing. We can’t change how the brain works – at least not yet. But the question’s phrasing puts our attention on selecting the correct verb, so we overlook an obvious piece of data and an even more obvious answer. Perhaps the best example of how we miss things is the egg yolk question. Upon re-reading the question and analyzing the data, the answer “Johnny” becomes obvious.Īnd what about the man with the wooden leg? Your answer depends on how you interpret “with.” Does it refer to the man with the wooden leg or to the camera? A bit of a trick question, but it clearly illustrates how the language we use shapes the way we look at the world. But the brain doesn’t always get it right.įor example, how did you answer question #1 (be honest)? For most people, the first word that pops into their head is “June,” because the brain quickly spots the April/May/June pattern. This trait serves us well in many ways as we move through the world. Finally, our brains love to see patterns and make connections. This is especially true in a world where we receive more information every day than we have time to assimilate. Our brain doesn’t like information gaps, so we tend to jump at the first answer/solution that looks good rather than take the time to examine all the data. And we miss major market shifts and changes in customer needs that seem obvious in hindsight but are easily overlooked when focusing on what we already know. We miss opportunities because we only see what has worked in the past rather than what could be. When we only see what we want or expect to see, we miss competitive threats because our brain tells us a threat couldn’t possibly come from that direction. This has huge implications when studying our customers, markets, competitors, and other data that influences key business decisions. Thanks to the way our brain works, we have a very strong tendency to see what we want to see and what we expect to see. ![]() However, there are differences between the two. They are both extremely similar, just like our pairs of eyes, ears, arms, and legs. ![]() Href=""> Discover the timeless advice that the world’s great thinkers, billionaires, writers and businesspeople have to offer. The Brain Quiz 25 Questions - Developed by: David Flores Ribaya - Developed on: - 14,140 taken As you already know, there are two hemispheres to the brain, the left and right hemispheres.
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